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How a Louisville Slugger MLB Prime bat is made

Swing for the fences with the Louisville Slugger MLB PRIME.
For well over 100 years when the boys of summer swing the bat of summer it usually is a Louisville Slugger. Legends from Wagner to Ruth, Gehrig, Maris, and DiMaggio; Jackie Robinson, Roberto Clemente, right up to today’s MVPs like Joey Votto – they all reach for a Slugger. The Louisville Slugger MLB Prime – what might looks like a simple piece of lathed wood is actually the culmination of decade’s worth of engineering and countless hours of research. BRANDMADE.TV went to the legendary facility in Louisville, Kentucky to record how it’s made.