How a Fender Stratocaster guitar is made

The Fender Stratocaster has its name carved into the history of rock and roll.
Made from the best alder, ash, and maple and assembled by ultra-skilled craftsmen, each American Series Stratocaster begs to be played. BRANDMADE.TV filmed at the Fender manufacturing facility in Corona, California, where necks, bridges, saddles, fingerboards and frets are all combined to make this classic American guitar.